Jeff Martel | Mojo Master | Strategic Director | Founder 

Jeff Martel is a Strategic Director whose focus is on creating strategic solutions to marketing initiatives. He strives to create contemporary and memorable branding and marketing campaigns that serve to increase market share and generate brand awareness. Jeff is responsible for all aspects of the marketing and branding campaigns that are produced for Firebrand - from brand creation, to advertising and direct marketing campaigns, as well as corporate communications and collateral.

Jeff holds a Bachelors Degree in Graphic Design from The Academy Of Art College University in San Francisco, CA and has over 13 years of experience in Marketing and Advertising. Jeff's design work has been featured in multiple trade publications and he has experience in every aspect of marketing and design. Prior to starting Firebrand, Jeff operated a successful consultation company, M2 Marketing, that was focused on strategic branding for clients.

Jeff is also a licensed Real Estate Broker. Jeff has seemingly been in Real Estate his entire life by watching his parents become successful Real Estate investors while growing up in the San Francisco Bay Area. This experience inspired him early to learn what it takes to make it in Real Estate. Although Jeff decided to take a different direction in College and study Graphic Design and Marketing - it somehow always comes back to Real Estate. As the Marketing Director of 43 Degrees North Real Estate, Jeff’s sole mission is to make our clients properties look good. From Print, to Media, to Web, he understands how to create memorable marketing campaigns that translate into sales. Jeff holds a Bachelors degree in Graphic Design from the Academy of Art College in San Francisco and has been trained in multiple disciplines for marketing. Jeff has also worked for national and multi-national marketing agencies both in California and Idaho. Jeff has worked on Branding, Identity, Advertising, and Packaging projects for clients such as Microsoft, Hewlett-Packard, Frontier Natural Foods, Con-Agra, and multiple small to mid-sized companies. He draws on his vast background of experience to create solutions for our clients that help promote projects in a cost-effective and successful manner that generate results. Jeff has the ideas that help grow our clients business, increase market-share, and make a statement.

Jeff has fully embraced the Idaho lifestyle since moving to Eagle, Idaho seven years ago. An avid fly-fisherman and enjoyer of all things outdoors - Jeff has found the perfect place to call home here in the Treasure Valley. Jeff and his beautiful wife Lyndi feel lucky to be able to raise their three daughters in such a beautiful and safe environment. Great schools, wonderful friends, and unbelievable recreational opportunities makes this the absolute best place to live, work, and play!

After transitioning into Real Estate full time 5 years ago, Jeff has helped many clients realize their dream of Home Ownership. Jeff has the unique experience of planning large scale residential communities right from the start, working closely with clients to create lasting communities with true value. As the Designated Broker of 43 Degrees North Real Estate - Jeff holds all of our agents to the highest ethical standards and work ethic practices.